HANGZHOU, China - HaryanaBlog -- In September, the runway of 3.1 Phillip Lim S/S 2024 at NYFW gave us a refreshing taste of minimalism and inspiration from New York City. The new collection showcased edgy occasion wear infused with energy and warmth.

At backstage, makeup artist Diane Kendal and her team created makeup looks using ITY Cosmetics' multi-purpose lip mud. This star product can be used alone on the lips or in combination on the eyes, cheeks, and lips to achieve a seamless monochromatic makeup. Worn by accomplished supermodels Jessica Stam, Yoon Young Bae, Liya Kebede, and others, these looks harmoniously blended colors across their eyes, cheeks, and lips, creating a sophisticated aesthetic that perfectly complemented the artistic narrative of 3.1 Phillip Lim's collection.

In addition to the monochromatic makeup, the makeup team emphasized contrasts between lip and eyeshadow colors. For instance, they paired vibrant green eyeshadow with nude lips to add a playful touch to black attire. They also matched white eyeshadow, echoing the clothing palette, with a matte rose color to exude a warm and sophisticated beauty. With a smooth, semi-solid texture, ITY Cosmetics Lip Mud delivers excellent coverage and a luxurious matte finish, enhancing lip volume and dimension with rich and vivid colors.

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ITY Cosmetics, known as INTO YOU in China, has always been at the forefront of innovation in the beauty industry. More than a beauty brand, ITY Cosmetics exemplifies the modern ideal of beauty, which emphasizes individuality and self-expression. Through this collaboration with 3.1 Phillip Lim at New York Fashion Week, ITY underscores the significant role of Asian beauty within the broader global beauty community.